Import Rule Changes in 2026: France, Thailand, New Zealand
Keeping up with destination-country import regulations is one of the most challenging aspects of running a cross-border e-commerce business. Here's a summary of key changes in France, Thailand, and New Zealand that affect sellers shipping from Japan.
France (EU)
New EU Low-Value Goods Customs Rules
The EU is moving toward eliminating the duty-free threshold for imports under €150. France, as a major EU entry point, will be directly affected. This change has significant implications for Japan-to-Europe B2C shipments.
Impact on shipments from Japan:
- Goods under €150 may become subject to 20% VAT
- Import declaration requirements may extend to small parcels
- DDP (Delivered Duty Paid) shipping via FedEx/DHL is increasingly important
See also: LogiWatch's EU Customs Reform 2026 Guide.
France-Specific Regulations
Cosmetics and fragrances may require ingredient declarations with French customs (DGDDI). Sellers shipping Japanese cosmetics to Europe should also verify compliance with EU Cosmetics Regulation (EC) No 1223/2009.
Thailand
Tighter Monitoring of Cross-Border E-Commerce Imports
The Thai Customs Department intensified scrutiny of small-parcel cross-border imports from late 2025. The 1,500 THB (~$40 USD) de minimis threshold remains, but accuracy of declarations is now more strictly checked.
Impact on shipments from Japan:
- Accurate product descriptions and declared values are more critical than ever
- Repeated low-value shipments to the same recipient may trigger review
- Cosmetics, supplements, and electronics require extra care
Prohibited and Controlled Items
Thailand requires import permits for certain categories including CBD products, some pharmaceuticals, and communications equipment. Always verify before shipping.
New Zealand
Strict Biosecurity Requirements Continue
New Zealand maintains some of the world's toughest import biosecurity rules to protect its agriculture and ecosystem. These requirements remain in full force in 2026.
Impact on shipments from Japan:
- Wooden packaging (pallets, crates) must comply with ISPM 15
- Food and plant-derived products require biosecurity declarations
- Non-compliance can result in destruction, return, and fines
GST Registration for Offshore Sellers
Since 2019, New Zealand has required offshore e-commerce suppliers to register for and collect 15% GST once annual sales exceed NZD $60,000. This remains in effect in 2026.
Summary
| Country | Key Change | Impact Level | |---------|-----------|--------------| | France (EU) | Low-value import duty exemption being phased out | High | | Thailand | Tighter small-parcel customs scrutiny | Medium | | New Zealand | Ongoing biosecurity + GST enforcement | Medium |
These regulations may continue to evolve. LogiWatch monitors import policy changes across all key destination markets. Check the Updates page for the latest.
Disclaimer: Information in this article reflects conditions as of June 2026. Import regulations are subject to change without notice. Always verify with the official customs authorities of each country and LogiWatch's latest updates. This article does not constitute legal or tax advice.